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About us

RAIDA is your cycling boutique, by and for cycling enthusiasts. We have a product range of top brands, cycling clothing and accessories, in combination with services such as maintenance, bicycle leasing or insurance. RAIDA is your address for extensive, in-house expertise.

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This is where the mobility movement starts. We are your partner in a more conscious, healthier way of exercising. We are an experience shop with a premium offering and advice tailored to your needs. Because every cyclist is unique. However?

About Cool Electro Cycles

To do something in return

Cool Electro Cycles was founded in 2015 as a one-stop shop for quality electric bicycles. Cool Electro Cycles has now been 'rebranded' to RAIDA and has 13 stores in Flanders and Brussels.

RAIDA Bestuur

RAIDA, the mobility movement

To do something in return

As proud cycling enthusiasts, we want to support our customers throughout their journey towards a conscious way of moving. The freedom of the outdoors is best experienced by bicycle, cars cannot match that. We would like to do our part to get this movement started.

For like-minded outdoor enthusiasts

To do something in return

​The level of our service matches our range of products. We consciously chose to specialize in sportbikes, e-bikes and leisure bikes with just that little bit more. This way we can offer our customers the best selection of top brands and associated accessories. For a bicycle with tailor-made advice, both recreational and sporty cyclists are welcome at Raida. And we also like to see our customers again, which is why we organize numerous events so that like-minded people can meet each other.

RAIDA Vincent

RAIDA, your cycling boutique

To do something in return

Purchasing a decent bicycle is a decision that you should consider carefully. At RAIDA we take the time to examine your wishes. Every body is different, every bike should be too. That is why RAIDA goes the extra mile with a real cycling boutique and a workshop where bicycles are treated with meticulous care. This way your 'feel and ride' is as it should be.

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