Raida is a joint venture between Bicyclic (Wallonia), Cool Electro Cycles (West and East Flanders) and Velodome (Antwerp and Brussels).

Raida is a 100% family-run Belgian specialist that offers a high-end product range of e-bikes and sports bikes to cycling enthusiasts looking for a personalised experience, from advice to maintenance. With more than 20 shops, the three companies currently have national coverage in Belgium, achieved by 120 employees.