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About us

Raida is your cycling boutique, by and for cycling enthusiasts. We have a product range of top brands, cycling clothes and accessories, combined with services such as maintenance, bicycle leasing or insurance. Raida is your address for in-depth, in-house expertise. 

This is where the mobility movement starts. We are your partner in a more conscious, healthier way of moving. We are an experience shop with a premium range and customised advice. Because every cyclist is unique. Isn't it?

About Cool Electro Cycles

Cool Electro Cycles was founded in 2015 as a one-stop shop for quality electric bikes. Meanwhile, Cool Electro Cycles has been 'rebranded' to RAIDA they have a presence in Flanders and Brussels with 13 shops.

Raida, the cycling culture

The bicycle market is evolving at a rapid pace. An evolution in which Raida is fully participating: a new cycling culture. Our team of specialists all have cycling in their DNA. We are firm believers in our cycling culture and are keen to share it with the Raida community. Because Raida lives on outside our shop, too.

Raida, the mobility movement

As proud cyclists, we want to support our customers throughout their journey towards a conscious way of moving. The freedom of the outdoors is best experienced by bike, cars cannot match that. So we like to do our bit to get this movement going.

For like-minded outdoor enthusiasts

The level of our service matches our range of products. We consciously chose to specialise in sports bikes, e-bikes and leisure bikes with just that little bit more. This way, we can offer our customers the best selection of top brands and matching accessories. Both recreational and sportive cyclists are welcome at Raida for a bicycle with customised advice. And we like to see our customers outside of the shop as well, which is why we organise numerous events so that like-minded people can meet each other.

Raida, your cycling boutique

Buying a decent bike is a decision you have to consider carefully. At RAIDA we take the time to consider your wishes. Every body is different, every bike should be too. That is why RAIDA goes the extra mile with a real cycling boutique and a workshop where bikes are treated with meticulous care. So your 'feel and ride' is as it should be.